Universal Testing

Universal Testing is a construction material testing and inspection company that specializes in large scale projects.
Project Type
Trade Show Ancillaries
Project Type
Construction
Front cover of the Universal Testing presentation folder sitting on a dark grey background

Client

Universal Testing commissioned several ancillary pieces to be developed for a series of trade shows they were attending. To hold the various marketing materials, Universal Testing wanted a presentation folder to be created.

The team at Universal had one request during the initial meeting, “No right angles or squares.”

To accommodate the client, I utilized a series of circles, triangles and diagonal lines throughout the marketing material. Copy was intentionally kept to a minimum so that the viewer would focus on the marketing materials inside the presentation folder.

Outside of the Universal Testing presentation folder spread out on a dark grey background
Universal Testing presentation folder with the right inside panel folded
Back cover of the Universal Testing presentation folder sitting on a dark grey background

As part of Universal Testing’s collateral marketing pieces, several flyers were developed to promote their services, including their newly formed aerial drone and drilling divisions, at trade shows.

I attempted to utilize Universal Testing’s request for, “No right angles or squares” to my advantage by strategically placing diagonal lines to help give a sense of vertical motion throughout all the pieces. A set of retractable banners were also created to be incorporated with Universal Testing’s existing tradeshow displays. A label was designed for bottles of hand sanitizers, which Universal utilized as a takeaway item.

Front of the Universal Drilling flyer layed out in a Tile pattern on a light grey background
Back panel of the Universal Drilling flyer piled on a light grey background
Front of the UTIS360 flyer layed out in a Tile pattern on a white background
Back panel of the UTIS360 flyer piled on a white background
Outside of the Universal Testing Construction flyer opened up on a dark grey background
Inside of the Universal Testing Construction flyer spread out on a dark grey background
Both the Universal Testing and Universal Drilling retractable banner opened up on a white and dark grey background
Universal Testing hand sanitizer bottle sitting on a light grey background